London Summit 2016
Kings Place, May 17-18

THE
TOPSHOP
CHALLENGE

THE TOPSHOP CHALLENGE

A COMPETITION FOR STARTUPS PUSHING THE BOUNDARIES OF RETAIL & TECHNOLOGY

 

For the first time Decoded Fashion has partnered with TOPSHOP to create an opportunity for founders, developers and startup teams to be connected with a brand at the forefront of innovation in the fashion industry.


The goal is to discover ideas that the TOPSHOP team can actually pursue and implement, which could even result in partnerships with the pitching startups. The brief is to pitch a solution that answers to the specific challenges highlighted by TOPSHOP.

THE BRIEF

How do we truly deliver “fast fashion” in the age of immediacy?

 

Changing consumer shopping tastes and expectations are transforming the retail industry with digital interactions opening up the floodgates for how a consumer can experience a brand. The fashion industry is undergoing significant structural change because of this rapid acceleration and adoption of technology. From the way it delivers its collections, to how it promotes them to both the industry and consumers. This is a new era, which is changing the way we shop – forever.

 

Where traditionally there are big time lags between fashion week shows and the products then hitting the shop floor, increasingly there’s a race to get items into the hands of shoppers as fast as possible in order to capitalize on the hype the digital era has generated. This coupled with us all craving instant gratification means our expectations of “fast fashion” are constantly changing. We now expect compelling in-store technology, an “always on” 24/7 service mentality, real-time insight into product availability at individual stores and a consistent experience across a retailer’s assets.

 

It’s a high bar we have set for retailers as the shopping model of the near future is poised to look radically different from just a decade ago but it’s a change that comes with huge opportunity for TOPSHOP.

 

Key questions posed by TOPSHOP:

 

1. How do we keep pace with consumers’ changing expectations and rethink how we bring products to consumers in the way they expect in a world of instant gratification?

 

2. What tools do we need/partners should we work with to execute a truly forward thinking consumer experience?

THE JUDGES

 

topshop-logo-BW-SQ topshop-logo-BW-SQ
Sheena Sauvaire

Global Marketing and Communications Director

TOPSHOP

Alistair Allan
Head of Digital Marketing
TOPSHOP
Sophie Trinder
Digital Engagement and Partnerships
TOPSHOP

THE PRIZE

The winner will be awarded the opportunity to meet with the TOPSHOP team to further develop their concept. This will include a lunch with the judges and other creative leaders, with whom they can learn from.

HOW TO ENTER

Participation in the Topshop Challenge is free and easy, simply fill in the form  by Friday 22nd April.

 

Entries for the Topshop Challenge has closed.