London Summit 2016
Kings Place, May 17-18



Decoded Fashion Competitions – what are they?

Decoded Fashion is constantly looking for the next big idea that will inspire, innovate and have true potential to impact the industry. Our competitions are a search for the world’s best startups, and brightest stars changing the face of the fashion and retail industry. Past challenge partners have included AllSaints, Westfield, OTB, Nicholas Kirkwood, DKNY, Hogan and The Simon Group.

For more information email


How to enter the TOPSHOP Challenge?

If you are interested in entering the TOPSHOP challenge you need to apply to the competition through the application form (NB. Entries are now closed). The deadline for applications is April 22nd, 2016. After the deadline we will review all applicants and select companies for the competition. All selected companies will be contacted personally by April 29, 2016.


What are the competition evaluation criteria?

Each entry will be evaluated by the Decoded Fashion & Topshop team. The evaluation will be based on your product, market potential, gained traction, competence of your team and relevance to the set brief.


What is the prize for the winning team?

The winner will meet with the TOPSHOP team to further on their concept, including a lunch with the judges and other creative leadership.


When do I know if I got chosen for the onstage final?

The deadline for applications is April 22nd, 2016, selected companies will be notified by April 29, 2016.



All finalists will receive 1 complimentary ticket to attend the Decoded Fashion London Summit, May 17-18, 2016. For any additional tickets, you will need to purchase further tickets here.